Flower industry in full bloom in the south of the colorful clouds (economic focus)

Core reading

In recent years, Yunnan has continuously improved the function of flower trading distribution center and built an efficient trading system; solved the problem of flower seed seed source through system and mechanism exploration and cooperation mode innovation; created flower brand, cultivated new business forms and new models, and promoted integrated development. At present, Yunnan produces 18 billion branches of fresh cut flowers annually, exported to more than 40 countries and regions, with the flower industry blooming in the south of colorful clouds.

"The roses have opened very well and sold very well this year."Early in the morning, in the greenhouse of Jingdu Flower Horticulture Co., Ltd., Yunnan Province, Zhao Jinhua and the villagers began to pick the roses of the day. After pre-cooling setting, packaging and a fresh cut rose, the bouquet of the same size is neatly packaged and transported to Dounan Flower Industrial Park, Chenggong District.

At present, most of the fresh cut flowers produced by Yunnan province and some surrounding provinces are traded in Dounan, accounting for more than 70% of the national fresh cut flowers market. Here, there are 117 categories, more than 1,600 varieties every day, about 30 million branches of fresh cut flowers listed, distributed, connecting nearly one million flower farmers.

Guo Zhaochuan, head of Dounan Flower Industry Comprehensive Service Center, introduced that the transaction volume of fresh cut flowers has increased from 9.2 billion branches to 7.436 billion yuan in 2019 to 11 billion branches in 2022 to 12.1 billion yuan, and the annual transaction volume of Dounan Flower Industrial Park is increasing year by year. Looking at the whole province, Yunnan's annual output of fresh cut flowers has reached 18 billion branches, exported to more than 40 countries and regions. Behind these data, the Yunnan flower industry is ready to bloom.

Trading methods are more diversified, and digital sales channels continue to expand

On the eve of May 20, more than 900 auction seats were sold out in the trading hall of the Kunming International Flower Auction Center in Dounan, with Wang Bin almost staring at the electronic screen. In the early morning of the same day, fresh cut flowers, which had just entered the market, were classified at multiple levels after inspection and division, which were converted into data and appeared on the electronic screen.

It is the largest traded flower auction market in Asia, and Wang Bin is one of these flower trading brokers. Variety, grade, supplier, price... information on electronic screen. Wang Bin here and more than 900 dealers at the same time bidding, will be their own optimistic fresh cut flowers first shot.

The latest data from Kunming Flower Auction Center shows that since the May Day holiday, the average daily supply of fresh cut flowers for auction has exceeded 6 million, and the highest one-day supply has exceeded 8.5 million, an increase of about 20% compared with the same period last year. The fresh cut flower trading index of Kunming Flower auction Center has become the barometer of the price trend of the fresh cut flower trading market, which directly affects the price trend of the national flower market.

With the continuous diversification of trading methods, e-commerce live broadcasting and other trading methods have become increasingly popular in recent years, and the digital sales channels of Yunnan flowers are constantly expanding. According to the data of —— Huayi Bao, the largest e-commerce trading platform in Dounan Flower Industrial Park, an e-commerce transaction is generated almost every 5 seconds during the peak trading period in May.

In the next step, Yunnan will continue to optimize and improve the function of Dounan as a flower trading and distribution center of the province. Through the development of e-commerce live broadcasting and remote trading trading modes, Yunnan will build an efficient trading system and realize the doubling of the number of transactions.

In the main producing areas of fresh cut flowers, Yunnan is speeding up the support, guidance and planning and construction of standardized terminal distribution center and cold chain logistics system, to solve the "first kilometer" problem of flower circulation, and promote the local flower industry to sell more and faster.

More than 950 new varieties of flowers have been cultivated, with some of them exported overseas

Walking into the "production and research courtyard" in Qingshuihe Village, Baofeng Street, Jinning District, Kunming City, thousands of varieties of Chinese rose are blooming in the sun. At present, the base of this "production and research small courtyard" has preserved 60 ancient Chinese rose varieties and more than 2,000 excellent germplasm resources. Dr. Li Shubin from Yunnan Academy of Agricultural Sciences led the team to create the "production and research Institute", introduced wild resources and the genes of ancient Chinese rose varieties and cultivated new varieties, and obtained thousands of breeding parents with strong resistance and low temperature resistance.

Recently, Li Shubin received good news: the team declared the "gold ring" and other Chinese rose varieties, through the new variety identification. At present, the team has driven nearly 200 households in Qingshuihe Village to increase their income. The first patented variety of Jinning Cuihua cultivated by the team has started large-scale planting in Kunming City, Lincang Cangyuan Wa Autonomous County and other places.

According to the introduction, the domestic flower breeding started relatively late. Take "cut rose" this important trading category as an example, the vast majority of cut rose traded in the market for foreign varieties. In this regard, Zhao Jinhua has a deep experience: " Every time we sell a flower, we will be taken away less than 3%, more than 10% of the patent fee.”

As an important distribution area of flowers and horticultural plants, Yunnan has focused research and development breakthroughs of technology and key core technologies in flower seed industry.

In recent years, Yunnan has made rapid development in the protection and development of germplasm resources, and more than 950 new varieties of flowers are independently cultivated authorized by the state and registered in the province. Among them, new varieties of rose, chrysanthemum and hydrangea are favored by the market, and some have been registered and promoted in the European Union.

In order to promote the innovation of flower technology, the local government has established several national and provincial innovation and entrepreneurship platforms supported and open, such as the National Ornamational Horticulture Engineering and Technology Research Center and Yunnan Key Laboratory of Flower Breeding.

As an important distribution area of flowers and horticultural plants, Yunnan has focused research and development breakthroughs of technology and key core technologies in flower seed industry.

In recent years, Yunnan has made rapid development in the protection and development of germplasm resources, and more than 950 new varieties of flowers are independently cultivated authorized by the state and registered in the province. Among them, new varieties of rose, chrysanthemum and hydrangea are favored by the market, and some have been registered and promoted in the European Union.

In order to promote the innovation of flower technology, the local government has established several national and provincial innovation and entrepreneurship platforms supported and open, such as the National Ornamational Horticulture Engineering and Technology Research Center and Yunnan Key Laboratory of Flower Breeding.

Next, Yunnan will promote the construction of Yunnan Seed Seed Industry Joint Laboratory- -Flower Seed Industry Laboratory through system and mechanism exploration and cooperation mode innovation. We will strengthen joint research on key and core technologies such as accurate identification of flower germplasm resources and intelligent design and breeding, and cultivate and introduce breakthrough commercial varieties.