Flower industry in full bloom south of colorful clouds (economic focus) next part

Brand effect is beginning to show, and new business forms and new models are constantly emerging

In 1983, Doonan village planted the first commercial jianlan. In 2021, the output value of flowers in Yunnan province exceeded 100 billion yuan for the first time, and has developed into an important flower producing area in the world, with the fresh cut flower trading center with the first trading volume in Asia and the second in the world.

In order to continuously consolidate its industrial advantages, Yunnan issued the Three-year Action Plan for High-quality Development of Flower Industry (2022-2024) to accelerate Yunnan's progress from a big province in flower industry to a strong province in flower industry. Now, the brand effect of Yunnan flowers is beginning to show, and the brand value and premium ability are gradually improved.

Behind the full vitality of the flower industry, new business forms and new models are constantly emerging in the local area, realizing the integrated development of "flowers + agricultural creativity + cultural creativity + tourism creativity".

Based on the flower industry and characterized by flower consumption experience, tourism experience and cultural experience, Dounan is building an experiential flower tourism and cultural industry integrating food, accommodation, entertainment, shopping, travel and tourism. During this year's May Day holiday alone, the Dounan Flower Market received 100,300 tourists.

In Honghe hani and yi autonomous prefecture, open flower town focus on flower research and development, industrial integration service area, village radiation driven area three plates, in promoting provenance research and development and seedling breeding, fusion trade convention and exhibition center, flower hotel, characteristic street, such as formats, so far has received millions of visitors.

At present, focusing on key flower products, technologies and business forms, Yunnan is actively cultivating more new business forms and new models of flowers, and building a three-dimensional large flower industry system with the whole industrial chain of vertical flower trading, logistics, research and development and horizontal integration of tourism, culture and health.

The China Kunming International Flower Show, which will be held in September this year, will further promote the integrated development of flower tourism, cultivate new drivers of flower appreciation economy, and strive to make Yunnan a well-known flower appreciation tourism destination. The flower industry in the south of the colorful clouds is becoming more and more prosperous and more stable.(Reporter Li Maoying and Ye Chuanzeng)

People's Daily (page 10, July 06,2023)